SERVICES

webstickie services

At Webstickie, we offer services that combine Design, Development, Digital Advertising, and Data Analytics. Serving startups and businesses globally, with a strong focus on UAE, Saudi Arabia, and the United States.

Visual & Branding Tasks

Logo & Identity Design:

Crafting unique brand marks and style guides to ensure a consistent look across all platforms.

Iconography:

Creating custom SVG icon sets tailored to a specific product’s aesthetic.

Design System Creation:

Building reusable component libraries (buttons, inputs, cards) to maintain design consistency for developers.

User Experience & Strategy Tasks

User Research & Surveys:

Conducting interviews and data analysis to understand what users actually need.

User Journey Mapping: 

Visualising the step-by-step path a user takes to complete a goal.

Information Architecture

Creating sitemaps and navigation flows so users don’t get lost.

Usability Testing

Running sessions to identify friction points and bugs in existing designs.

Interaction & Prototyping Tasks

Wireframing: 

Building low-fidelity structural layouts to define page hierarchy before adding visuals.

Interactive Prototyping: 

Creating clickable mockups in tools like Figma or Adobe XD for stakeholder presentations.

Micro-interactions: 

Designing animations and transitions (like button hovers or loading states) that make an app feel alive.

Marketing & Conversion Tasks

Landing Page Optimization: 

Designing high-converting sales pages using A/B testing principles.

Email Template Design: 

Crafting responsive layouts for newsletters and marketing campaigns.

App Store Assets: 

Designing screenshots and preview graphics for Google Play and the Apple App Store.

Front-End Architecture

PSD/Figma to HTML/CSS/JS

Pixel-perfect conversion of designs into high-quality, semantic code.

Responsive Web Design 

 Developing fluid layouts that adapt flawlessly to mobile, tablet, and ultra-wide desktops.

Single Page Applications

 Building fast, app-like websites using React, Vue, or Angular.

Animation & Interaction Coding: 

Implementing complex CSS/JS animations and micro-interactions that match your UI designs.

Back-End & Logic 

Server-Side Programming

Developing the core logic of the site using Node.js, Python, or PHP.

Database Design

Creating and managing relational (SQL) or non-relational (NoSQL) data structures to store user info securely.

User Authentication

Building secure login systems with multi-factor authentication (MFA) and social logins (Google/Facebook).

Custom Web Portals

Developing private dashboards and client portals for data management.

Performance & Deployment

Speed Optimization

Implementing caching, image compression, and code minification to achieve 90+ scores on Google PageSpeed Insights.

Website Migration

Moving sites between servers or migrating from legacy systems to modern stacks.

SSL & Security Hardening

Installing certificates and fixing vulnerabilities like SQL injection or Cross-Site Scripting (XSS).

Specialized Development Tasks

Forms & Lead Capture

Building complex multi-step forms with validation and email notifications.

Maintenance & Support

Providing monthly security updates, backup management, and real-time bug fixing.

 Technical SEO

Core Web Vitals Optimization

Improving LCP, FID, and CLS scores by optimizing code, scripts, and image delivery.

Schema Markup Implementation

Adding JSON-LD structured data so Google shows rich snippets (stars, prices, FAQs) for your site.

Site Architecture & Crawlability

Creating XML sitemaps and robots.txt files to ensure Google indexes every important page.

Mobile-First Indexing

Auditing and fixing mobile responsiveness issues to ensure the site ranks well on mobile searches.

HTTPS & Security Audit

Ensuring the site is fully secure and using SSL, which is a confirmed ranking factor.

On-Page SEO

Keyword Research & Strategy

Finding high-intent, profitable search terms using tools like Ahrefs or SEMrush.

Meta Tag Optimization

Writing compelling title tags and meta descriptions to increase click-through rates (CTR).

Content Structuring

Organizing content with proper H1-H6 tag hierarchies and internal linking.

Image SEO

Optimizing Alt text, file names, and dimensions for both speed and Google Image search.

UX-SEO Integration

Reducing bounce rates by ensuring the page layout keeps users engaged.

Off-Page & Local SEO

Google Business Profile (GBP) Optimization

Setting up and managing local map rankings for physical businesses.

Backlink Audits

Analyzing the competitor backlink profiles to identify link-building opportunities.

Local Citations

Ensuring the business Name, Address, and Phone (NAP) is consistent across all web directories.

Analytics & SEO Reporting

Google Search Console Setup

Monitoring index status and search queries to find “hidden” traffic opportunities.

Competitor Gap Analysis

Finding keywords that competitors rank for but your client is missing.

Monthly SEO Performance Reports

Tracking ranking movements and organic traffic growth using data-driven dashboards.

Core E-commerce Implementation

Store Setup & Configuration

Launching complete stores on platforms like Shopify, WooCommerce, or BigCommerce with tax, shipping, and currency settings.

Payment Gateway Integration

Connecting secure providers like Stripe, PayPal, or Authorize.net and ensuring PCI compliance for safe transactions.

Product & Catalog Management

Setting up complex product variations (size, color, material) and advanced filtering/search tools for easy discovery.

Shopping Cart & Checkout Optimization

Designing one-page checkouts and guest login flows to reduce cart abandonment.

CMS Customization 

Custom Theme Development

Building unique visual identities from PSD/Figma instead of using generic templates.

Headless CMS Architecture

Implementing modern “Headless” setups (like Contentful or Strapi) to deliver content across web, mobile, and IoT devices simultaneously.

Custom Plugin & Extension Development

Writing bespoke code to add features not available in the platform’s standard app store.

Multi-vendor Marketplace Setup

Building complex platforms where multiple sellers can list products, similar to Amazon or Etsy.

Content & Operational Management

Content Workflows & Permissions

Setting up role-based access (Admin, Editor, Author) so teams can collaborate without breaking the site.

Inventory & Order Automation

Integrating real-time inventory sync between the website and warehouse/ERP systems.

Dynamic Pricing & Subscriptions

Implementing tier pricing, membership tiers, or recurring billing models.

Multilingual & Global Setup

Configuring hreflang tags and multi-region storefronts for international brands.

Migration & Maintenance

Safe Data Migration

Moving thousands of products, customers, and orders from one platform to another without losing SEO rankings or data.

CMS Security Hardenin

Implementing two-factor authentication (2FA) and regular security audits to prevent data breaches.

Custom API Development

RESTful API Design

Building scalable, standardized APIs using HTTP methods (GET, POST, PUT, DELETE) for web and mobile apps.

GraphQL Development

Creating flexible APIs that allow clients to request exactly the data they need, reducing bandwidth and improving speed.

Serverless API Architecture

Developing lightweight, cost-effective APIs using AWS Lambda, Google Cloud Functions, or Vercel.

Webhook Implementation

Building “push” notifications that trigger real-time actions in other apps when an event occurs on your site.

Third-Party API Integration

Payment Gateway Sync

Integrating Stripe, PayPal, or Razorpay for secure, automated transactions and subscription billing.

Social Media & Auth Integration

Implementing Social Login (OAuth) and syncing feeds from Instagram, Twitter, or LinkedIn.

SaaS Tool Connectivity

Connecting websites to CRMs (Salesforce/HubSpot), ERPs, and Email Marketing tools (Mailchimp).

Maps & Geolocation

Integrating Google Maps or Mapbox APIs for store locators, delivery tracking, and distance calculations.

API Security & Optimization

Authentication & Authorization

Implementing secure access using JWT (JSON Web Tokens), API Keys, or OAuth2.

Rate Limiting & Throttling

Protecting servers by limiting the number of requests a user or app can make in a given time.

Data Transformation & Parsing

Mapping and converting data formats (e.g., XML to JSON) to ensure compatibility between different systems.

Caching Strategies

Using Redis or Memcached to cache API responses and drastically reduce load times.

Documentation & Testing

Interactive Documentation

Creating clear, auto-generated API docs using Swagger (OpenAPI) or Postman Collections for other developers.

Unit & Integration Testing

Writing automated tests to ensure API endpoints return the correct data and handle errors gracefully.

API Monitoring

Setting up logging and alerts to track API uptime, performance, and error rates

Analytics & Data Insights

Advanced Tracking Setup

Implementing Google Analytics 4 (GA4) and Google Tag Manager (GTM) to track clicks, scrolls, and video views.

Custom Dashboard Creation

Building visual data reports in Looker Studio or PowerBI so clients can see their ROI in real-time.

E-commerce Funnel Tracking

Mapping the entire purchase journey to see exactly where customers drop off before buying.

Heatmap & Session Recording

Setting up tools like Hotjar or Microsoft Clarity to watch how users move through your UI/UX designs.

Conversion Rate Optimization

A/B & Multivariate Testing

Designing and running experiments on headlines, buttons, and layouts to find the version that sells most.

Landing Page Audits

Performing UX-based teardowns to identify “friction points” that prevent users from converting.

Copywriting Optimization

Refining call-to-action (CTA) text and microcopy to drive psychological triggers like urgency and trust.

Personalization Engines

Implementing dynamic content that changes based on a user’s location, device, or past behaviour.

Business & Marketing Automation

Lead Magnet Workflows

Automating the delivery of eBooks or discounts when a user signs up for a newsletter.

Email Drip Campaigns

Building automated “Welcome” and “Abandoned Cart” sequences using Mailchimp, Klaviyo, or HubSpot.

App-to-App Connectivity

Using Zapier or Make.com to automatically sync website leads into a CRM or a Slack notification.

Chatbot Implementation

Building AI-driven or logic-based bots to handle customer support and pre-qualify leads 24/7.

Automated Reporting

Scheduling weekly PDF performance summaries to be sent directly to stakeholders’ inboxes.

App Architecture & Development

Cross-Platform Development

Building high-performance apps for both iOS and Android from a single codebase using Flutter or React Native.

Native App Development

Writing platform-specific code in Swift (iOS) or Kotlin (Android) for maximum hardware performance.

Progressive Web Apps

Developing web-based apps that work offline, send push notifications, and can be “installed” on a home screen without an app store.

Mobile UI Implementation

Transforming Figma designs into fluid mobile layouts with “thumb-friendly” navigation and native-feel transitions.

Feature & Hardware Integration

Device API Access

Implementing features that use the phone’s Camera, GPS/Location, Accelerometer, and Biometrics (FaceID/Fingerprint).

Push Notification Systems

Setting up automated and targeted alerts to increase user retention using Firebase Cloud Messaging (FCM) or OneSignal.

Offline Data Sync

Building apps that work without internet and sync data back to the server once the user is back online.

In-App Purchases & Subscriptions

Integrating Apple Pay, Google Pay, and RevenueCat for digital goods and recurring revenue.

Backend & Cloud Connectivity

Mobile Backend as a Service

Setting up and managing Firebase or Supabase for real-time databases and user authentication.

Cloud Data Syncing

Connecting your app to custom REST or GraphQL APIs to ensure data is consistent across web and mobile platforms.

Social Media Login

Implementing One-Tap login via Google, Apple, and Facebook for frictionless user onboarding.

Deployment & Maintenance

App Store Optimization

Optimizing app titles, descriptions, and keywords to rank higher in the App Store and Play Store.

Store Submission & Compliance

Managing the rigorous approval process for the Apple App Store and Google Play Store.

Beta Testing & QA

Running test flights and sandbox environments to catch bugs before the public launch.

Analytics for Mobile

Setting up Firebase Analytics or Mixpanel to track specific mobile user behaviours and conversion funnels.

Browser Extension Development (Chrome, Edge, Safari, Firefox)

Custom Productivity Tools

Building extensions that automate repetitive tasks, like data scrapers, form fillers, or time trackers.

UI Injection & Modification

Developing “Content Scripts” that add new buttons, menus, or sidebars directly into existing websites (like adding a feature to LinkedIn or Gmail).

API-Powered Extensions

Creating tools that fetch and display data from external APIs (e.g., a crypto price tracker or a CRM connector).

Cross-Browser Compatibility

Ensuring your extension works perfectly across Chromium-based browsers (Chrome, Brave, Edge) and Safari.

Platform-Specific Apps (Shopify & WordPress)

Shopify App Development

Building public or custom apps that add new features to the Shopify admin or storefront using Shopify Polaris for a native look.

WordPress Plugin Development

Writing bespoke PHP/JS plugins to extend the functionality of WordPress sites without bloating them.

Widget Development

Creating embeddable widgets like custom calculators, chat bubbles, or social proof pop-ups.

Backend & Security for Extensions

Secure Authentication

Implementing OAuth2 or API Key systems so users can safely log into their accounts through the extension.

Background Script Management

Optimizing service workers and background tasks to ensure the extension doesn’t drain the user’s computer memory or battery.

Cloud Syncing

Building a backend database (Firebase/Node.js) so user settings and data stay synced across different computers.

Deployment & Compliance

Web Store Management

Handling the submission and review process for the Chrome Web Store and Firefox Add-ons gallery.

Privacy & Permission Optimization

Ensuring the extension asks for the minimum required permissions to increase user trust and pass security audits.

Monetization Integration

Adding subscription billing or “Freemium” features within the extension.

Tracking Setup (Voluum, Clickflare)

Performance Tracker Integration

Full setup and server-side configuration of tools like Voluum, ClickFlare, or RedTrack to monitor every click in real-time.

S2S (Server-to-Server) Postbacks

Configuring postback URLs to communicate conversions between the affiliate network, the tracker, and the traffic source.

Conversion API (CAPI) Setup

Implementing Meta CAPI or Google Offline Conversions to bypass browser cookie restrictions (iOS 14+ issues).

Pixel & GTM Management

Advanced Google Tag Manager setups for custom event tracking (scroll depth, time-on-page, button clicks).

Media Buying & Arbitrage

Campaign Launch & Management

Running paid traffic on Search (Google/Bing), Native (Taboola/Outbrain), or Social (Meta, X, GDN).

Search Arbitrage Flow Setup

Building the path from ad to “Search Feed” (Google/Bing/Yahoo) to capture the spread between CPC (Cost Per Click) and RPC (Revenue Per Click).

Blacklist/Whitelist Optimization

Using data to filter out bot traffic and low-performing publishers to maximize ROI.

Creative Testing

Running split tests (A/B testing) on headlines and images to find the lowest cost-per-click (CPC) possible.

Automation & Custom Routing

Cloaking & Filtering

Setting up bot filters and safe-page redirects (using the tracker’s rules engine) to protect campaigns from unwanted crawlers.

Automated Rules & Alerts

Creating automated rules in Voluum or ClickFlare to “pause” ads if the ROI drops below a certain percentage or to “scale” them if they are winning.

Lander Protection

Implementing scripts to prevent “spy tools” from scraping your landing page designs and copy.

Advanced Reporting & Data Analysis

Profit/Loss Dashboards

Integrating tracker data into Looker Studio or custom spreadsheets for an “at-a-glance” view of net profit across all sources.

Discrepancy Auditing

Analyzing data gaps between the traffic source and the tracker to ensure every dollar spent is accounted for.

Sub-ID Optimization

Deep-diving into publisher-level data to identify which specific apps or websites are driving the most profitable conversions.

Data Engineering

API Integration & Automation

Developing custom connectors to pull raw data from platforms like Google Ads, Facebook Graph API, and Shopify into a centralized warehouse.

Data Pipeline Development (ETL/ELT)

Designing workflows using Apache Airflow or dbt (data build tool) to clean, de-duplicate, and transform “messy” raw data into structured tables.

Database Management & Scaling

Provisioning and optimizing BigQuery, Snowflake, or PostgreSQL databases to handle millions of rows while maintaining lightning-fast query speeds.

Business Intelligence & Reporting

Automated Executive Dashboards

Building high-level, real-time views in Looker Studio or Tableau that allow CEOs to see Net Profit, ROAS, and LTV at a glance.

Operational Reporting

Creating “Boiler Room” dashboards for media buyers to monitor hourly performance, Creative fatigue, and click-loss discrepancies.

Data Storytelling & Strategy

Synthesizing complex findings into Monthly Business Reviews (MBR) that explain the “Why” behind the numbers—identifying growth opportunities that others miss.

Advanced Conversion Tracking 

The bridge between your engineers and the marketing platforms.

Server-Side Tracking Implementation

Deploying Server-Side GTM to bypass ad-blockers and ensure 100% data accuracy for Meta CAPI and Google Offline Conversions.

Attribution Modeling

Moving away from “Last Click” to Data-Driven Attribution so the client knows exactly which top-of-funnel ads actually triggered the final sale.